Charity Campaign: Marvel: The Universe Unites is unveiled!
The Walt Disney Company announced its newest charity campaign called, Marvel: The Universe Unites . It’s a wonderful campaign will support children’s charities and will involve the cast of the upcoming Marvel movie, “Avengers: Infinity War.” The campaign starts this Saturday, March 3rd and will last a week. The kick off this weekend will include ShopDisney.com and Disney Stores in the U.S. who will donate 10% of the sales of all Marvel products purchased March 3rd and 4th (so this weekend only). The donation will go to the Make-A-Wish foundation which Disney has always been very involved with. The Make-A-Wish Foundation helps to grant life-changing wishes for critically ill children.
The cast of “Avengers: Infinity War” will be receiving special toy packages filled with new products celebrating their Marvel character. The cast will be donating these packages to children’s hospitals as a part of the charitable initiative Marvel Studios: Hero Acts. The cast is supposed to take a creative picture or video to show off the new toys and post it on their social media to show their fans (they’ll be using a specific hashtag too, #HeroActs). Once all of their post each hit a million likes, there will be a $250,000 donation to the Starlight Children’s Foundation from Marvel! So be sure to be on the lookout for those posts and be sure to like them!
Hasbro is also helping out by donating $1 million dollars’ worth of cash and products to Give Kids The World. Some of you may be familiar with Give Kids The World, it is an organization that grants the wishes of critically ill children by providing them and their families with a trip that includes a stay at their village in Central Florida and to Walt Disney World. Funko is also joining the cause by donating $1million in toys to the Starlight Children’s Foundation.
The News Release:
February 27, Los Angeles, Calif.—The Walt Disney Company today announced Marvel: The Universe Unites, an epic charity campaign combining the superpowers of the cast of Marvel Studios’ Avengers: Infinity War to help support children’s charities. The week-long event will see stars of the movie team up for a series of heroic acts and social media challenges to provide funds and raise awareness for charities that support children and families impacted by serious illness. The initiative will culminate the weekend of March 3 when shopDisney.com and Disney stores in the U.S. will donate 10% of sales of all Marvel products made between March 3-4, 2018 (up to $50,000) to Make-A-Wish® to help grant life-changing wishes for children with critical illnesses.
“This movie has one of the greatest ensemble casts of all time, and we are challenging them to use their collective might to benefit children’s charities,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re kicking off by inviting some of the world’s biggest stars to get creative on social media to support Starlight Children’s Foundation, a charity that works to bring joy and comfort to hospitalized children and their families.”
As part of Marvel Studios: Hero Acts, a charitable initiative launched in 2016, some members of the cast of Avengers: Infinity War will receive a special toy care package filled with new products celebrating their Marvel character to be donated to children’s hospitals.
Their mission? To take a creative picture or video to reveal the new toys to fans and post it on their Facebook, Instagram or Twitter channels using #HeroActs. When their collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel.
“Being a Marvel Super Hero gives us a powerful platform to directly influence positive change. Giving back to kids is the most impactful role you can play,” comments Marvel Studios’ Black Panther star, Chadwick Boseman. “Marvel: The Universe Unites and #HeroActs is just a fun way to support a noble cause while entertaining kids and fans around the globe.”
Marvel partners are also supporting the cause with their own #HeroActs in support of children’s charities. As part of the week’s events, Hasbro will donate $1 million US worth of cash and products to Give Kids The World, an organization that fulfills the wishes of children with critical illnesses and their families by providing them with an unforgettable trip which includes a visit to their village in Central Florida and access to Walt Disney World Resort.
Funko, known for their pop culture collectibles, will make a $1 million US toy donation to Starlight as part of the Marvel: The Universe Unites campaign.
“From our fantastic cast to our toy and retail partners, it’s great to see the Marvel Cinematic Universe come together in this way to support children’s charities,” comments Kevin Feige, President, Marvel Studios. “The launch of the products for Avengers: Infinity War is a fun way for fans to celebrate the countdown to the movie, and this initiative underscores that moment in a really special way.”
So be sure to do what you can to participate regardless of how big or small your participation is it will help out some kids who truly need it!!
